What is E-mail Marketing?

E-mail marketing is a method of promoting your business or event that utilises your client database and the internet.

E-mail marketing involves e-mailing an HTML & CSS coded web page to your customers. The e-mail is displayed as a web page rather than plain text, allowing you to present your e-mails with the same graphic layout as your website.

What are the Benefits?

Benefits of e-mail marketing compared with traditional direct marketing methods include –

• Efficient - instantly contact a large audience.
• Cost effective - no printing & postage costs.
• Maintaining contact with your customers builds loyalty.
• Generate traffic to your website.
• The response rate is measurable, providing valuable statistics for further marketing plans.
• Create excellent referral systems giving customers the ability to forward the e-mail to friends and family (potential customers) with minimal effort. Instant response is more likely as little effort is required for a customer to respond.

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