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What is Email Marketing?
Email marketing utilises your client database and the internet to promote your business. Email marketing involves emailing an XHTML & CSS coded web page to your customers. The email is displayed as a web page rather than plain text, allowing you to present your emails as on your website.
What are the benefits of Email Marketing?
Benefits of email marketing compared with traditional direct marketing methods include –
- Efficient - instantly contact a large audience.
- Cost effective - no printing & postage costs.
- Maintaining contact with your customers builds loyalty.
- Generate traffic to your website.
- The response rate is measurable, providing valuable statistics for further marketing plans.
- Create excellent referral systems giving customers the ability to forward the email to friends and family (potential customers) with minimal effort. Instant response is more likely as little effort is required for a customer to respond.
