Providing Web Design, E-mail Marketing,
and Graphic Design to small business.
We offer cost effective solutions tailored
to your individual business needs.
Email Marketing Case Study - Vital Fit
Vital Fit offers nutrition, health & fitness services to individuals & corporations. After Graphic Edge Design completed the redeveloped of the Vital Fit website & logo, Justin, founder of Vital Fit, enquired about the benefits of E-mail Marketing.
Our initial meeting with Justin involved an explanation of his options and a discussion about what would best suit his requirements.
To keep regular contact with his large client base, we suggested a monthly e-Newsletter in which Justin could inform his clients of business news, promote specials & upcoming events, offer health advice, and generate discussion between clients.
Our concept for the Vital Fit e-Newsletter was based on the website interface to maintain a consistent corporate image and to direct people to specific areas of the website.
Justin was presented with the concept design and was offered one round of changes before the concept was finalised. Justin provided the textual content and the e-Newsletter was built.
Justin was offered a further round of changes after viewing the completed e-Newsletter before we conducted cross-platform testing. The e-Newsletter was then e-mailed to Vital Fit's customers."Through Graphic Edge Design's technical expertise and creative insight Vital Fit has dramatically expanded its customer base and now communicate more efficiently to our existing client base. In previous years Vital Fit successfully launched our corporate health services which required a total brand overhaul. I am extremely happy with what Graphic Edge Design has done for Vital Fit and would not hesitate in recommending them to others."
